Chapter 1 - Lesson 2
The Business of Banking

Businesses often use so-called smart cards as part of customer loyalty reward programs. In such programs, shoppers who use the card receive discounted prices on some items; if you don't use the card, you don't get the discount. Consumer advocates and privacy experts, however, are skeptical about these programs. Visit the site operated by CASPIAN (Consumers Against Supermarket Privacy Invasion and Numbering) to answer the following questions.

Suggested keywords: CASPIAN, nocards.org, loyalty card programs
Web site: http://www.nocards.org/

Your Name:

Today's Date:

Question 1:
Scroll to the bottom of the home page to find the link to CASPIAN’s arguments against loyalty reward program cards. Are their arguments convincing? Why or why not?

Question 2:
From the home page, click the ''Supermarket List'' link to see if any stores in your area offer customer loyalty reward programs. Report your findings.

Question 3:
After reviewing the information on the CASPIAN site, are you more or less likely to participate in a customer loyalty reward program? Why or why not?